WHY USE NANOTECHNOLOGY IN YOUR NUTRITIONAL PRODUCT DEVELOPMENT?

The ratio of surface area to volume of any material at the nanoscale (10^-9 ) changes so dramatically (three orders of magnitude smaller than ‘micro’) that the implications for improved efficiency in nutrient delivery, uptake, and utilization are staggering. Bio-chemical reaction involving ‘soft’ nanoparticles occur so much more rapidly than at macroscale that no easily understood comparison is possible.

As a result of these factors, nutrient doses at the nanoscale can be dramatically reduced without any loss of effect. Nutrient effects previously demonstrable only in vitro become plausible in living organisms. For example, since the body deals with soft nanoparticles much differently than macro particles, bioavailablity can virtually disappear as a delivery problem. Nanoparticles are readily available for cellular uptake because they are similar in size to the materials cells already utilize. Remember that nanoparticles are, by definition, 100 nanometers or less in at least one dimension. This is the size of a virus. Imagine nutrients, the size of a virus, available for the cell to utilize without cumbersome modification.

WHY USE OUR COMPANY?

Nanonutrients has developed unique proprietary processes capable of nanosizing most nutrients, both water and lipid soluble, in an aqueous formulation. All biochemical reactions in animals and humans occur in a ‘wet’ or aqueous environment. NanoNutrients is therefore able to:

• Produce New Nano-Particle Products
• Modify Existing Products
• Reduce an Existing Product Size to Nano-Scale

By reducing the size of a particle, the total surface area in a product is greatly increased. The greater the surface area, the greater the biochemical reacivity. This results in much greater efficacy. This means that a nutrient in an aqueous formulation becomes readily available for utilization by animals and humans at the cellular and subcellular level with previously unobtainable levels of efficacy.

The effects of a nanoparticle product include:

• Greatly Increased Efficacy
• Increased Cellular Hydration
• Immediate Absorbtion of Nutrients into the Body

Nanonutrients is unique among companies in the nanotechnology market place because of our ability to nanosize nutrients utilizing this type of water-based nanotechnology. Our process has not been duplicated. We are first to market with this remarkable technology. The health of human beings can be directly influenced by nutritional nanoproducts. The animals we consume as food are currently contaminated by the medicines, growth factors, and other chemicals used in raising them. Our technology holds out the promise that healthy drug-free and chemical-free animals can be raised for human consumption.

Little imagination is required by most companies to understand how our services can be used to improve their competitive advantage in the market place.

We remind you that nanotechnology is a general-purpose technology which, similar to early general-purpose technologies (i.e. steam engine, electricity, train, personal computer, and the airplane), will revolutionize the way literally everything in the world is done. It is, therefore, not truly a question of “if” but only a question of “when” you implement nanotechnology’s advantages for your firm.

General Purpose Technologies trigger a process of creative destruction in economies.

Paraphrasing two leading economists commenting on the impact of nanotechnology:

Creative destruction occurs when a new technology or product provides a completely new and improved solution, resulting in the total replacement of an existing technology or product

- Michael Mauboussin and Kristen Bratholdson in “Big Money in Thinking Small”.

When would it be ‘too soon’ to investigate what Nanonutrients could do for your products or company?

- John Wolfe of Lux Capital, editor of the Forbes/Wolfe Nanotech Report.